Google Mobile Tweaks Algorithm For Search, Causes Stir

By on April 21, 2015
google mobile

Google Mobile Tweaks Algorithm For Search, Causes Stir

google mobile

Google has been in the news for various reasons lately, some good, some bad. This announcement is another that will keep them there for a little while longer. We just aren’t sure if this is one of those good, or bad reasons.

 

On April 21st Google Mobile, will start implementing another major overhaul of its mobile-search algorithm. This is likely to penalize many websites, which is why some have called the change “mobilegeddon”.

 

The move comes less than a week after the EU accused the firm’s search engine of systematically giving favorable treatment to Google Shopping, its price-comparison service.

 

Switching the algorithm is not meant to discriminate against rivals, but to demote sites in Google mobile-search results that are not deemed “mobile-friendly”. That means, for instance, those that have text too small to read on a Smartphone screen, or links too difficult to open with the tap of a finger, will be discriminated against. “As more people use mobile devices to access the web, our algorithms have to adapt to these usage patterns,” Google wrote in a blog post in February.

 

Google mobile regularly updates its algorithms, but large revisions are rare. It announced its plans more than two months ago and posted a step-by-step guide for developers to upgrade their site in time.

 

Sites that do not show up among the first hits are unlikely to be clicked on. But the revision of Google mobile search algorithm also shows how difficult it will be to ensure that the firm treats its own and the competitions’ services equally, as the EU wants it to do. Any modification will produce losers and winners. Deciding whether each change is done to discriminate against competitors, or to improve search results, will often be no more than a judgment call.